As a CRO expert, wouldn’t you like to get more value out of your experimentation efforts? Well, A/B testing can be complex and you can encounter pitfalls! With A/B testing tools evolving over time, we have come a long way when it comes to convenience, however, the success of your…

Are you an optimizer wondering “what should I test?” Well, you’re not alone in this. Many people begin with this question when it comes to conversion optimization. …

Ever wondered why some products are loved so much by users while some are doomed? The simple answer is user-centric product development begins with user research. A friend in need is a friend indeed — don’t you love your best friend? Similarly, when you put efforts to understand your users…

Are you a digital marketer who wants to derive more value out of your online data measurement and analysis? Do you want to deploy third-party tracking scripts on your site without relying on a developer? …

Have you been using Google Analytics for the last 10–15 years? Then, over the years you must have been screaming out loud to Google for adding some really important features to Universal Analytics. …

What is a landing page? A landing page is an “entrance page” where your users land on after clicking an ad source. Unlike a homepage that presents the user with several offers and navigation options, a landing page is focused on one specific offer and call-to-action. Does your landing page…

Are you still making marketing decisions based on gut instinct? Do you get intimidated by the sheer amount of data and have no idea what to do with it? Google Analytics (GA) can help you understand what’s exactly happening with your business if you know how to use it. So…

Did you know that “customers who are fully engaged represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth over the average customer.” So, how do you keep your customers hooked throughout their journey? Ever imagined that you can shape customer decision-making processes through emotional…

Hey folks! I have a bad news and good news for you? Which one would you like to know first? Let’s begin with the bad one. Did you know that marketer is one of the most distrusted professions? Yes, you read it right! Till now marketers have been marketing to…